Environmentally-friendly Brochure Distribution From New Map-Based Travel Website

A new travel portal tells the travel trade they can do something visibly green to reduce brochure print and distribution costs and at the same time allow their customers to enjoy brochure-based holiday research.

In the travel industry there is a growing appetite to support any commercial applications that can reduce the number of printed holiday brochures, can stop the colossal waste of paper and can cut down radically the transport miles. Travelwhere, a newly-upgraded map-based online holiday search website with page-turning e-brochures has been developed and re-launched this month to address exactly these issues.

Travelwhere is a map based web travel directory and portal offering tour operators a green online brochure distribution service. This service is reducing their cost of sale, and has a role to play to benefit the environment.

With an industry average of around 20 brochures to convert into 1 booking, that’s a lot of paper and distribution. Travelwhere is set to save travel companies a fortune in print, postage and fulfilment costs.

The recently upgraded website http://www.travelwhere.co.uk/ brings together online brochure promotion, presentation and distribution into one performance based affiliate marketing and media service. It does this through 2 “core” online channels – BrochureMaps and BrochureRack.

BrochureMap technology finds brochures via a click on the chosen destination on a map, which then display every brochure appropriate to that city or regional destination. Travelwhere’s BrochureRack search system – which searches Travelwhere’s extensive database of digitised brochure content - finds brochures based on country, region, holiday activity and accommodation style.

The attraction to the consumer is one of a one-stop travel portal that aggregates operators’ brochures by holiday and accommodation types, destination countries and regions. This ensures that brochures are instantly available online for direct consumer viewing, page by page. From here, customers can then easily navigate onwards to the selected tour operator’s reservation facility.


BrochureRack for Holiday Brochures
BrochureMaps to find Brochures by Holiday Destination